Posts Tagged ‘online’
Earlier this week, I wrote a post on using Social Media as a compliment to traditional media campaigns. So, the question remains: What’s the difference between the two? Traditional media utilizes impression-based marketing. The more you hear a message, the more inclined you are to research and act on the message. This is accomplished by […]
Filed under: media, Social Media | 3 Comments
Tags: brand monitoring, digital, health care, marketing, online, Social Media, Strategy
I recently read a blog post by Phil Simon, on Social Media Today, and it got me thinking. While the medical industry, as a whole, is dipping its toes in the Social Media world; there is a great amount of confusion that’s happening. This past week, I had a client tell me “a buddy of […]
Filed under: digital, Jan Beery, media, Social Media, Strategy, Twitter | 2 Comments
Tags: brand monitoring, digital, health care, marketing, online, Social Media, Strategy, twitter
It’s #FollowFriday at KBK!
TGI…#Follow Friday! Here are three Healthcare Facebook Pages worth “Liking”: BlueCross BlueShield of Illinois BCBSIL adds a splash of fun with their landing page. By sharing information and remaining engaged and transparent (well, as transparent as HIPPA allows); they’re doing a great job of positioning themselves as being accessible…rather than the big bad wolf they’re […]
Filed under: Follow Friday, Uncategorized | Leave a Comment
Tags: digital, Facebook, ff, follow friday, health care, online
I recently read an article by Andy Sernovitz from SmartBlog On Social Media, which talked about a case study presentation given by Procter & Gamble Global External Relations Manager Anitra Marsh. Sernovitz pointed out a few great takeaways from Anitra’s discussion, one of them being: Listening online allows you to improve your products. Shortly after […]
Filed under: Brand Monitoring | Leave a Comment
Tags: brand monitoring, digital, marketing, online, Social Media, twitter
Have you googled yourself, or your practice lately? How are your patients and potential referral sources accessing information? What are their best treatment options? What are the cutting edge procedures for their given diagnosis? Where do they find the expert, who can partner in managing successful outcomes?
Filed under: digital, media, Social Media, Strategy | 1 Comment
Tags: digital, epatients, health care, marketing, online, Social Media
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