Archive for July, 2010
We recently had a strategy meeting with a client, where the CEO announced that we all needed to plan for a drastic reduction in the next quarter’s marketing budget. His reason? Our patient base goes down during that quarter! Considering this is the client’s first year doing any type of mainstream marketing; we needed respect […]
Filed under: health care, Jan Beery, media, Strategy | Leave a Comment
Tags: mainstream media, marketing, Social Media, Strategy
Recently, I joined a webinar on Health Care Reform, and its impact on the medical industry; conducted by Andrew Van Ostrand, Health Industry Distributors Association (HIDA), VP of Policy and Research. Andrew is so incredibly well-versed on the reform landscape for our industry. Here are a couple of key take-aways: Expected revenue from the […]
Filed under: health caare reform, health care, Jan Beery, Strategy | Leave a Comment
Tags: health care, health care reform, mainstream media, marketing, Strategy
The Power of the Network
Every two years, our organization, PWH (Professional Women in Healthcare) gets together for an awesome networking event: a wine vineyard tour! Well, 2010 was the year! So, on July 15th we flew to Buffalo and made our short trek across the border, to join our international PWH members. We were hosted at Niagara-on-the-Lake for two […]
Filed under: Jan Beery, Networking, PWH, team building | 1 Comment
Tags: health care, Networking, PWH
Don’t underestimate the power of appropriate marketing. Traditional and social media work in concert with each other to help our health care clients continue to do what they do best: treat patients.
Filed under: health caare reform, media, Social Media, Strategy | Leave a Comment
Tags: health care, health care reform, mainstream media, marketing, Social Media, Sports Marketing, Strategy
KBK Marketing and Consulting 